Influencer marketing puts your brand in front of an audience that already trusts a creator. Done well, it brings new customers, builds credibility and gives you content you can reuse in ads and on your own channels.
What is influencer marketing?
Influencer marketing is a partnership where creators promote your product or service to their followers, through posts, reels, stories, videos or event coverage. Promotions such as discount codes, giveaways and launch offers give followers a reason to act.
Micro-influencers vs big influencers
Big names bring reach, but micro-influencers, usually with a few thousand to a hundred thousand followers, often bring better engagement and trust, especially for local businesses, restaurants, cafes, fashion and lifestyle brands. A mix of both often works best.
How to choose the right influencers
Look beyond follower count. Check whether their audience matches your customers, whether their engagement looks genuine, whether their content style fits your brand, and whether they have worked with similar brands before. Location matters too for local businesses.
How I run influencer campaigns
I define the goal and budget, shortlist creators, handle outreach and negotiation, and write a clear brief covering the message, deliverables, timelines and disclosure. Each creator gets a trackable link or promo code so we can see the clicks, enquiries and sales they drive.
Promotions that make influencer marketing work
Exclusive discount codes, limited-time offers, giveaways and event invites turn attention into action. Pairing influencer content with paid ads on Meta lets you reach a wider audience with the same creative.
Influencer marketing FAQs
How do I measure influencer marketing results?
Use unique links with UTM tags, promo codes, and platform insights to track clicks, enquiries, sales, reach and engagement for each creator.
Do influencers have to disclose paid promotions?
Yes. Paid or gifted partnerships should be clearly labelled, for example with the paid partnership tag or a clear disclosure in the caption.
Planning an influencer campaign or promotion? Reach out and we will plan it around your goals and budget.